Author: Andrea
Hobbies: Spelunking, Go Karts, Enamels. Surfing, Hothouse Gardening and Collecting Antiques.
Contacts
Contact:
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Author Has Been Featured In
https://www.forbes.com
https://www.washingtonpost.com
https://www.prima.co.uk/
http://www.people.com/
https://www.agentprovocateur.com
https://abcnews.go.com – The Metrics That Matter
For many of us, times of transition tend to be energizing. Typically, change happens when existing systems are starting to falter, but exciting new possibilities are beckoning.
Developing an Effective PMP Strategy
An effective PMP—a private marketplace, where publishers can connect specific audiences and inventory to the advertising partners who value them most—is a key tool helping move our industry past impression-based buying and into people-based buying.
How to Best Manage 3rd Party Demand
Our first piece, “Evolution of a Market – Impressions to People†looks at the most effective ways digital publishers can monetize their content.
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